Certificate Course in Search Engine Optimization
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This course teaches you about SEO evolution, onpage SEO, offpage SEO, local SEO, and technical SEO strategy. This course covers keyword theory, research, website analysis, and conversion optimization. It also discusses the use of Google Analytics to Search Engine Optimization, and updates to Google's SEO algorithm. Participants will also learn how social signals can be used to increase website traffic and drive crawlers. You will learn how to keep up with the SERP rankings on Google. A budding digital marketer will also be able to understand the process of creating an SEO campaign.