The Digital Marketing Revolution
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The Digital Revolution has revolutionized the way products are promoted and created, distributed, and consumed. Marketing used to be an analog activity. Before the advent of digital technology, marketing was an analog activity, i.e., physical. Many marketing activities such as product promotion are digital. However, we still live in and work in an analog world. For example, today, most sales are still made in physical stores. Every day, both marketers and consumers must navigate the Analog as well as Digital worlds. This course will cover both the Analog and Digital worlds, as well as how they are related within the Digital Marketing Revolution.